Determinants of Choice of Distribution Channels by Fish Farmers in Ughelli North Local Government Area of Delta State, Nigeria
Keywords:
Distribution channel, fish farming and channel choiceAbstract
The study examined the factors influencing fish farmers’ choice of distribution channels in the marketing of their fish in Ughelli North Local Government Area of Delta State, Nigeria. A two stage sampling procedure was adopted for the study. One hundred and twenty fish farmers were sampled for the study. Descriptive statistics was used to summarize the results of socio-economic characteristics. The logit regression model was used to estimate the parameters of the hypothesized determinants of choice of marketing channels. Four channel levels of fish distributions were identified. Fifteen percent fish production was found to be distributed by channel one, 65 percent in channel two, 18 percent in channel three and 2 percent in channel four. The study showed that age, level of education, farm size, access to information, distance to market and output price were the significant determinants of channel choice by fish farmers. The study recommended the provision of market infrastructure and technical supports in the form of information technology to farmers for the sustainability of the fish farming industry.
References
(1) Amaya, N., & Alwayng, J., “Access to information and farmer’s market choice: The case of potato in highland Boliviaâ€, Journal of Agriculture, Food Systems and Community Development, (1(4), 35 – 53. http://dx.dio.org/10.5304/jafscd.2011.014.003, 2011.
(2) Berry, T., Channel Marketing Moves Goods from Producers to Consumers. Available at: www.mplans.com, 2010.
(3) Consoli, M.A., & Neves, M.F, “A method for building new marketing channels: The case of “door-to-door†in dairy productsâ€, Direct marketing: An International Journal, 2(3), 174-185, 2008.
(4) Federal Department of Fisheries FDF, “Fisheries Statistics of Nigeriaâ€, 4th Ed. FDF Publ. 46pp, 2005.
(5) Gabrel-Madhin, E., “A Market for all Farmers: Market Institutions and Smaller Participationâ€. Washington DC. International Food Policy Research Institute, 2009.
(6) Gujarati, D.N. and Sangeetha, “Basic Econometricsâ€. Tata McGraw Hill publishing company Ltd, New Delhi, 2007.
(7) Hal, R.V., “Intermediate Microeconomics: A Modern Approachâ€, 8th Edition. W.W. Norton & Company. New York, London, 2010.
(8) Ikomi, R.B., “Niger Delta Ecoregion, The Fish Hotspot-Challenges and Prospectsâ€, 29th Inaugural Lecture, Delta State University, Abraka, 2012.
(9) Inoni, O.E., “Socio-economic Analysis of Artisanal Fisheries Resource Exploitation in Delta State, Nigeriaâ€. Ph.D Dissertation. Delta State University, Abraka, 2006.
(10) Jari, B and G.C.G, Fraser, “An analysis of Institutional and Technical Factors Influencing Agricultural Marketing Amongst Smallholder Farmers in the Kat River Valley. Eastern Cape Province, South Africa. Rhodes University, South Africaâ€, African Journal of Agricultural Research Vol.4(11), pp. 1129 – 1137, November, 2009.
(11) Kotler, P. and Keller, K. “Marketing Managementâ€, 13th ed., Prentice Hall, 2008.
(12) Kotler, Ph., Armstrong, G., Sauders, J., & Wong, V “Rinkodaros principai Kaunas, Poligrafija ir informatikaâ€, 854, 2003.
(13) Kotler, Ph., Keller, K.L. “Marketing valdymo pagrindai. Klaipeda, Logitemaâ€, 435, 2007.
(14) Lake, L. “Marketing Distributionâ€, Available at: http://marketing.about.com/mbiopage.htm, 2007.
(15) Machethe, C.l. “Agriculture and poverty in South Africa: can Agriculture reduce poverty� Available at http://cfappl-docs-public.undp.org/eo/evaldocs1/sfce/eodoc, 2004.
(16) Makhura, M.T. “Overcoming Transaction Costs Barriers to Market Participation†2001.
(17) Mehta, R., Rosenbloom, B., Anderson, R. “The role of the sales manager in channel management: impact of organizational variablesâ€, J Pers Selling Sales Manage; 20:81-8 (Spring), 2000.
(18) Mburu, L.M., J.W, Wakhungu and K, Gitu “Determinants of Smallholder Dairy Farmers’ Adoption of Various Milk Marketing Channels in Kenya Highlands. Kenyaâ€, 2007.
(19) Nyaupane, P.N and J.M, Gillespie “Factors Influencing Producers’ Marketing Decisions in the Louisiana Crawfish Industryâ€, Louisiana State, University Agricultural Centre, Bolton Rounge, LA, 2010.
(20) Rosenbloom, B. “Marketing functions and the wholesaler-distributor: achieving excellence in distributionâ€. Washington, DC: Distribution Research and Education Foundation, 1987.
(21) Rosenbloom, B., “Marketing Channels. 6th ed. The Dryden Press, Orlando, FL, 688, 1999.
(22) Simpson, P.M., Siguaw, J.A. and Baker, T.L., “A Model of Value Creation Supplier Behaviours and Their Impact on Reseller-perceived valueâ€, Industrial Marketing Management, Vol. 30, pp. 119 – 134, 2001.
(23) Stern, L., El-Ansary A, Coughlan A.T. “Marketing Channelsâ€, Englewood Cliffs, NJ: Prentice-Hall, 1996.
(24) Ulaga, W. and Chacour, S., “Measuring Customer-Perceived Value in Business Markets: A Prerequisite for Marketing Strategy Development and Implementationâ€, Industrial Marketing Management, Vol. 30, No. 6, pp. 535 – 540, 2001.
(25) Wise, R. and Baumgartner, P., “Go Downstream The New Profit Imperative in Manufacturingâ€, Harvard Business Review, September – October, pp. 133 – 141, 1999.
(26) Wuensch, K.L., “Curvilinear regressionâ€, In N.J. Salkind (Ed.), Encyclopedia of measuring and statistics. Thousand Oaks, CA: Sage: 211 – 215, 2006.
(27) Zivenge, E. and Karavina, C., “Analysis of Factors Influencing Market Channel Access by Communal Horticulture Farmers in Chinamora District, Zimbabwe.†Journal of Development and Agricultural Economics. Vol. 4(6), pp. 147 – 150, 26 March, 2012.
Downloads
Published
How to Cite
Issue
Section
License
- Papers must be submitted on the understanding that they have not been published elsewhere (except in the form of an abstract or as part of a published lecture, review, or thesis) and are not currently under consideration by another journal published by any other publisher.
- It is also the authors responsibility to ensure that the articles emanating from a particular source are submitted with the necessary approval.
- The authors warrant that the paper is original and that he/she is the author of the paper, except for material that is clearly identified as to its original source, with permission notices from the copyright owners where required.
- The authors ensure that all the references carefully and they are accurate in the text as well as in the list of references (and vice versa).
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Attribution-NonCommercial 4.0 International that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
- The journal/publisher is not responsible for subsequent uses of the work. It is the author's responsibility to bring an infringement action if so desired by the author.