Materialism in China â€“ Review of Literature
Keywords:materialism, culture, cultural values, China
AbstractMaterialism is a trait or a value that influences the goals consumers pursue and the means by which they pursue those goals. Materialism is influenced both by individual characteristics such as social status and income, and by cultural norms. The existing research into materialism in Chinese culture is currently incomplete, failing to acknowledge the dramatic shifts caused by modernity. This review of literature discusses materialism in China and its associations with both traditional aspects of Chinese culture, such as shame, filial piety, and collectivism, and changes brought on by modernity, including industrialization, the emerging middle class, and generational effects.
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