Creative Economy: Search for Universally Sustainable Development Possibilities in the Context of Lithuanian Creative and Cultural Industries


  • Aleksandras Vytautas Rutkauskas
  • Rasa LevickaitÄ— Vilnius Gediminas Technical University
  • Nijole Maknickiene


creative economy, creative and cultural industries, universal sustainability, stochastic optimization, expertise assessment


The present paper represents an attempt to systematise the emerging concept of universally sustainable development and expand the area for the application of the category. The authors of the present paper are proposing a qualitative measurement component of sustainability exploring the reliability of the possibility for change of the condition, process or system. Simultaneously to the analysis of conversion the authors, referring to the sustainable development solutions offered, seek to explore and to evaluate the capacities of Lithuanian creative and cultural industries to develop their dynamics and interaction, and thus strengthen the potential of the national creative and cultural industries, and at the same time of the entire national economy.  For the purpose of the present research paper the authors carried out an analysis of the capacities of creative and cultural industries to utilise investment and other development resources in view of the ongoing attempts to introduce in the national industry a number of currently specifically efficient instruments, such as strategic approach towards knowledge and social capital and intellectual property powers, regional development and value added creation, communicational universality, etc. The prospects of creative and cultural industries are treated as stochastic developments or processes, therefore the examination of such prospects required the utilisation of stochastically informative expertise and a reference to the necessity and the possibilities of stochastic optimisation.  The purpose of the present Article is to define the concept of the universal sustainable development, and analyse the values based on the emergence of the new sustainability paradigm through the cultural integration. The present article also presents a survey of the core of Lithuanian creative economy – creative and cultural industries, and offers to introduce a quality measure that would ensure a systemic character of measurement of reliability (guarantee) of possibilities.



Agyeman, J. 2005. Sustainable Communities and the Challenge of Environmental Justice. NYU Press.

Agyeman, J.; Bullard, R. D.; Evans, B. 2003. Just Sustainabilities – Development in an Unequal World. Earthscan Publications Limited.

Arndt, O.; Freitag, K.; Knetsch, F.; Sakowski, F.; Nimmrichter, R.; Kimpeler, S.; Wydra, S.; Baier, E. 2012. The cultural and creative industries in the macroeconomic value added chain Impact chains, innovation, potentials. Summary of an expert report compiled on behalf of the German Federal Ministry of Economics and Technology.

Augustinaitis, A. 2004. The structure of informational knowledge. Information science, 29: 31-45.

Augustinaitis, A. 2010. Creative knowledge in complex environments: substantialising, mediation and visualisation of creativity. Philosophy. Sociology, 21(3), 189-202.

Australian Copyright Council. 2008. Making the Intangible Tangible. Price Waterhouse Coopers.

Beghetto, R. A.; Kaufman, J. C. 2007. Toward a broader conception of creativity: A case for "mini-c" creativity. Psychology of Aesthetics, Creativity, and the Arts, 1(2): 73-79. doi: 10.1037/1931-3896.1.2.73

Berardo, K.; Deardorff, D. K. 2012. Building Cultural Competence: Innovative Activities and Model. Stylus Publishing.

Bernstein, L. 2005. Capital Ideas: The Improbable Origins of Modern Wall Street. John Wiley & Sons, Hoboken.

Bilton, C. 2007. Management and Creativity, From Creative Industries to Creative Management. Blackwell Publishing.

Black, S. E.; Lynch, L. M. 2004. What's driving the new economy?: the benefits of workplace innovation. The Economic Journal 114(493). doi: 10.1111/j.0013-0133.2004.00189.x.

Brundtland Commission. 1987. Report of the World Commission on Environment and Development. United Nations.

Building a Digital Economy: The Importance of Saving Jobs in the EU’s Creative Industries. 2010. Tera Consultants.

Caves, R. (2002). Creative Industries: Contracts Between Arts and Commerce. Cambridge: Harvard University Press.

Agenda 21. Programme of action for sustainable development. 2001. Ministry of Environment of the Republic of Lithuania. [online] [cited 4 March, 2014]. Available from Internet: <>.

Davidsson, P.; Honig, B. 2003. The role of social and human capital among nascent entrepreneurs. Journal of Business Venturing, 18(3): 301-331.

Deuze, M. 2007. Convergence culture in the creative industries. International Journal of Cultural Studies, 10(2): 243-263. doi: 10.1177/1367877907076793.

Dong, L.; Haruna, M. 2012. The Practice of Urban Renewal Based on Creative Industry: Experience from the Huangjueping Creative Industries in Chongqing - China. Journal of Sustainable Development 5(5): 101-110. doi: 10.5539/jsd.v5n5p101.

Donohoe, H. M.; Needham, R. D. 2006. Ecotourism: The Evolving Contemporary Definition. Journal of Ecotourism, 5(3): 192-210. doi: 10.2167/joe152.0.

Dunn, T.; Holtz-Eakin, D. 2000. Financial Capital, Human Capital, and the Transition to Self-Employment: Evidence from Intergenerational Links. Journal of Labor Economics, 18(2): 287-305.

Ehnert, I. 2009. Sustainable Human Resource Management. A conceptual and exploratory analysis from a paradox perspective. Springer.

European Parliament. 2014. Regional development committee. [online] [cited 17 March, 2014]. Available from Internet: <>.

Feasibility study of development of Vilnius Film Cluster. 2011.

Frankea, N.; Shah, S. 2003. How communities support innovative activities: an exploration of assistance and sharing among end-users. Research Policy 32: 157-178.

Fukuyama, F. (1992). The End of History and the Last Man. Free Press.

Fukuyama, F. 2001. Social capital, civil society and development. Third World Quaterly, 22(1): 7-20.

Garmann Johnsen, H. K.; Ennals, R. 2012. Creating Collaborative Advantage. Innovation and Knowledge Creation in Regional Economies. Gower Publishing.

Graham, B. 2002. Heritage as knowledge: capital or culture? Urban Studies, 39(5-6): 1003-1017. doi: 10.1080/00420980220128426.

Grober, U. 2012. Sustainability: A Cultural History. Green Books: UK.

Hall, P. 2000. Creative Cities and Economic Development. Urban Studies 37(4): 639-649.

Howkins, J. (2001). The Creative Economy: How People Make Money from Ideas. The Penguin Press.

Yu, G.; Horan, R.; Mamas, M.; Weisshaar, B. 2004. Recovering Creativity: For Personal Evolution, Industry, and Society. Journal of Youth Studies 7(2), 14.

Jacobs, M. 1999. Sustainable development as a contested concept. In: Dobson, Andrew, (ed.) Fairness and Futurity: Essays on Environmental Sustainability and Social Justice. Oxford University Press, Oxford, pp. 21-45. ISBN 9780198294894.

Jayne, M. 2005. Creative industries: the regional dimension? Environment and Planning C: Government and Policy: 23(4) 537–556.

Klingmann Architects and Brand Consultants. 2010. [online] [cited 30 April, 2014]. Available from Internet: <>.

Kumar, S. 2002. Methods for community participation: a complete guide for practitioners. SAGE Publications.

Lööf, H.; Heshmati, A. 2002. Knowledge capital and performance heterogeneity:: A firm-level innovation study. International Journal of Production Economics, 76(1): 61-85.

Lubbers, R.; Morales, P. 2001. The Earth Charter: Global Ethics for the Twenty-first Century. Institutional Issues Involving Ethics and Justice. [online] [cited 22 February, 2014]. Available from Internet: <>.

Merriam Webster. 2014. Resilience. [online] [cited 17 March, 2014]. Available from Internet: <>.

Moeran, B.; Pedersen, J. S. 2011. Convergence culture in the creative industries. Fairs, Festivals and Competitive Events. Cambridge University Press.

Nieto, C. C.; Neotropica, F. 1997. Toward a holistic approach to the ideal of sustainability. Phil & Tech 2(2): 41-48.

Parmentier, G.; Mangematin, V. 2014. Orchestrating innovation with user communities in the creative industries. Technological Forecasting and Social Change, 83: 40-53.

Potts, J.; Cunningham, S.; Hartley, J.; Ormerod, P. 2008. Journal of Cultural Economics, 32(3): 167-185.

Runco, M. A. 2010. Insight for Creativity, Expression for Impact. Creativity Research Journal, 8(4): 377-390. DOI:10.1207/s15326934crj0804_4.

Rutkauskas, A. V. 2000. Formation of adequate investment portfolio for stochasticity of profit possibilities. Property management. 4(2): 100-115.

Rutkauskas, A. V. 2006. Adequate investment portfolio anatomy and decisions, applying imitative technologies,

Economic 75: 52-76.

Rutkauskas, A. V; StasytytÄ—, V. 2011. Optimal portfolio search using efficient surface and three-dimensional utility function. Technological and economic development of economy, 17(2): 291-312.

Rutkauskas, A. V; StankeviÄienÄ—, J. 2003 Formation of an investment portfolio adequate for stochasticity of profit possibilities. Journal of Business Economics and Management 4(1): 3-12.

Rutkauskas A.; SÅ«džius V.; MackeviÄius V. 2008. Business finance: system, structure and elements. Vilnius: Technika.

Santagata, W. 2004. Material, intangible and tangible cultural heritage Cultural assets for the economic development. UNDP, Cultural projects for develompent, Nicosia.

Schlosberg, D. 2013. Theorising environmental justice: the expanding sphere of a discourse. Environmental Politics 22(1): 37-55. doi:10.1080/09644016.2013.755387.

Spangenberg, J. 2001. Investing in sustainable development: the reproduction of manmade, human, natural and social capital. International Journal of Sustainable Development 4(2): 184-201.

Stewart, T.; Ruckdeschel, C. 1998. Intellectual capital: The new wealth of organizations. Performance Improvement, 37(7): 56-59. DOI: 10.1002/pfi.4140370713.

StonkienÄ—, M.; AtkoÄiÅ«nienÄ—, Z. O.; MatkeviÄienÄ—, R. 2009. Author rights in scientific communication. Vilnius: Vilnius University publishing house.

Stryker, S.; Owens, J. T.; White, R. W. 2000. Self, identity, and social movements. University of Minnesota press.

Totterdill, P.; Ennals, R. 2014. Workplace Innovation. The Challenge for Public Policy. Gower Publishing.

Towards a Framework of Universal Sustainability Goals as Part of a Post-2015 Agenda. 2013. Discussion Paper. Civil society reflection group on global development perspectives. [online] [cited 30 April, 2014]. Available from Internet: < >.

UNESCO Universal Declaration on Cultural Diversity. 2001. [online] [cited 16 September, 2010]. Available from Internet: <>.

Uricchio, W. 2004. Beyond the Great Divide Collaborative Networks and the Challenge to Dominant Conceptions of Creative Industries Cultural Studies 7(1): 79-90. doi: 10.1177/1367877904040607.

Vaidhyanathan, S. 2003. Copyrights and copywrongs: The rise of intellectual property and how it threatens creativity. New York University.

VainienÄ—, R. 2008. Economics terms dictionary. Vilnius: Tyto alba.

WEF World Economic Forum. Global Competitiveness. 2014. [online] [cited 26 February, 2014]. Available from Internet: <>.

WKCI World Knowledge Competitiveness Index. 2014. [online] [cited 26 February, 2014]. Available from Internet: <>.

World Conference on Science. (1999). UNESCO. [online] [cited 16 September, 2010]. Available from Internet: <>.




How to Cite

Rutkauskas, A. V., LevickaitÄ—, R., & Maknickiene, N. (2014). Creative Economy: Search for Universally Sustainable Development Possibilities in the Context of Lithuanian Creative and Cultural Industries. Asian Journal of Business and Management, 2(4). Retrieved from