Attitudes of Saudi SME Executives Towards the Selection and use of Strategic Planning Tools and Techniques


  • Hana Jeza Alotaibi Assistant Professor of Management & Strategic Planning College of Business Business Administration Dept. Umm Al-Qura University, Makkah


strategic planning tools and techniques, attitudes towards strategic planning, Saudi SME's


The SME sector in Saudi Arabia is an important one in terms of GDP contribution and employment generation, but strategic planning in SME's does not tend to be conducted as commonly as in larger firms. It is especially important for gaining competitive advantages and for their long-term survival. A sample of 211 Saudi SME owners and senior managers were surveyed in an investigation into their use of strategic planning tools and techniques and their attitudes towards the selection and planning. The results identify Human Resource analysis, SWOT analysis, TQM, Mission/Vision statement, CRM, Porter's Five Forces, and financial analysis as the most commonly used ones in order. Comparisons are drawn with other similar studies, and the results include breakdown and change analyses. The extent of satisfaction for each tool/technique was also ascertained, and the extent of agreement on a range of views on strategic planning revealed an overall positive and encouraging attitude.


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How to Cite

Alotaibi, H. J. (2016). Attitudes of Saudi SME Executives Towards the Selection and use of Strategic Planning Tools and Techniques. Asian Journal of Business and Management, 4(3). Retrieved from