Strategic Accounting as a Competitiveness Factor of Globalized Marketing Companies
Keywords:
Information Systems, Strategic Accounting, CompetitivenessAbstract
This work aims to contribute to the study of information systems that are appropriate to the new business paradigms in force. In an uncertain economic outlook and consequently of great instability, organizations need to get used to the analysis of its management using tools that are often not available in a systematic and structured. In this model information system that integrates the analysis of internal and external environment to the organization, called this work “Strategic Accountingâ€. We consider that information stimulates the creation of wealth and the consequence is that a competitive factor of great importance becomes effective use of information.
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