Production and Marketing of Cocoa Butter and Shea Butter Based Body Pomadesas A Small Scale Business in Ghana
Keywords:cocoa butter, shea butter, body pomade, small-scale enterprise, pilot-scale production, regulation, marketing, feasibility
The purpose of this paper is to assess the pilot-scale production, quality and sale of cocoa butter and shea butter body pomades in Ghana and to highlight the role of regulatory bodies products in promoting these products. Cocoa butter- and shea butter-based body pomades were produced and sold to the general public at the Cocoa Research Institue of Ghana to determine their ecomic feasibility. The quality of the produts were assessed by the Ghana Standards Authority and the Food and Drug Authority as a requirement before putting up the products for sale. Pilot-scale production of the two products was quite profitable and the capital investment put in the business can be paid back after seven years of production, with Benefit Cost Ratio of 1.01 and 14% internal Rate of Return. Quality assessment of the products showed that they did not contain any harmful materials such as heavy metals and their microbial loads were all below theÂ specification of less than 1.0 x 10(3). The results suggested that the production of cocoa butter and shea butter body pomades could be taken by entrepreneurs as a small scale enterprise in Ghana. The findings and issues discussed in the paper willÂ also assist policy makers, development agencies and entrepreneurs to ascertain the approprite strategy in developing the small and medium scale enterprise sector for cosmetics in Ghana.
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