Assessment of the Profitability and Viability of Catfish Marketing in Onitsha North and South Local Government area of Anambra State Nigeria
Keywords:Catfish, Marketing, profitability, viability, gross margin
The study was carried out in Onitsha north and Onitsha south local government area of Anambra State Nigeria. The main objective of the study was to assess the profitability and viability of catfish marketing. Data were collected with structured questionnaires administered to 65 randomly selected catfish marketers. Mean, frequency, percentages, gross margin, Net profit, Gross margin ratio, Operating ratio and Return on investment were all employed to analyze the objectives. The result revealed that transportation cost is the most militating factor against catfish marketing in Onitsha north and Onitsha south local government area of Anambra State Nigeria. The study also revealed that, catfish marketing in the study area was profitable and viable with return on Investment (ROI) of 22.17% and a Gross Margin ratio of 18.14%. The study therefore, recommends that government should provide storage facility and rehabilitate our roads to reduce the cost of transportation in marketing.
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Copyright (c) 2021 Samuel O. Igwe, Terhemba E. Chancha, Blessing G. Umbugadu, Beatrice G. Dauda
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