Could Design be a “true insight into realityâ€, as Proclaimed by Paul Ricoeur?
Keywords:
Design, Rhetoric, Metaphor, LanguageAbstract
In “The Rule of Metaphorâ€, Paul Ricoeur puts forward the hypothesis that, in the diversity of manners of the discourses that extend from Philosophy, the metaphor is understood as the power to re-describe reality. Ricoeur’s “Rule of Metaphor†recognizes the power of promoting a ‘true insight into reality’. We understood that the rhetorical content of the argumentative strategies of Design corresponds to the plurality of indirect ways of using reality to produce meanings. Design is a creative activity that expands and synthesizes the culture of a society. This paper discusses as to whether Design is a fruitful field for the expression of Metaphors or whether, it itself, is a metaphorical recurrence.
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