A Visual Rhetoric Study on the Plastic Pollution Issues in National Geographic


  • Pengpeng Li National Chengchi University, China




environmental risk, plastic pollution, magazine, visual rhetoric, perception of risks


This study uses the National Geographic as the research sample, and focuses on the analysis of the visual image of the environmental risk issue of "plastic pollution". Not only does it classify and sort out which image symbols used in media risk reproduction, but also discusses how the text uses, invokes and activates image information, combines "illustrations" with textual discussions, and analyzes its meaning production process and framework. The research conclusions show that public communication on plastic pollution issues in National Geographic by means of visual media representation and symbol construction, mainly using photojournalism and design creation to expose the social aspects of risks (phenomena and problems) to the public. Also, it presents and tells readers the reality (source and essence) of risks in a scientific and simple manner, and inform the public of the ideal aspects of risks (practical methods), and guide the public to engage and participate in environmentally friendly actions.


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How to Cite

Pengpeng Li. (2021). A Visual Rhetoric Study on the Plastic Pollution Issues in National Geographic. Asian Journal of Humanities and Social Studies, 9(1). https://doi.org/10.24203/ajhss.v9i1.6501