Is ICT a Prospect for Young Professionals to Mature Business Within SME`s in East Africa Community?
Keywords:Integration, SME, Marketing Strategy, Motivation, Professionals
Nowadays, young individuals in the East African community are using information and communication technologies in different ways, some as an opportunity to make a conversation with relatives and others take it as a distraction. Information and communication technology is an opportunity for young individuals to grow businesses. Young professionals need to investigate in small and medium-sized enterprises and should not only expect to get jobs elsewhere. The issue is that young professionals in the East African community cannot compete with each other when their mindset on doing business through small and medium-sized enterprises are taken differently and the levels of economic of these countries are very different. This article is motivated by the researcher’s observation analysis about young professionals in the East Africa community who know information and communication technologies, and unfortunately, they use them in a way that cannot make small and medium-sized enterprises successful. The main goal of this study is to describe information and communication technologies as an opportunity to buy or sell goods or services through small and medium-sized enterprises. This study will provide a better understanding to the lecturer, especially young professionals to take information and communication technologies positively as an opportunity to grow business through small and medium-sized enterprises and to know the strategy to use to sell products and how to manage consumer’s behavior through their needs. Young professionals need to build business skills and linkages with local and international businesses by exchanging business ideas and information via information and communication technologies.
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