Technology-based Business Model for Facing ASEAN Economic Community


  • Agus Gunawan
  • Jol Stoffers


ASEAN economic community, ASEAN market, international standards, technopreneur


Implementation of the ASEAN Economic Community (AEC) is a double-edged sword for Indonesia; the AEC might lead to bigger business opportunities in the ASEAN market, but the AEC represents greater threats to parties who do not comply with international standards. For entrepreneurs who rely on technology, or technopreneurs, the selection of suitable business models that match current technology might lead firms to success when dealing with the AEC.  An inappropriate selection of technology-based business models will burden firms financially.  Formulating a suitable model is challenging, but using an in-depth understanding of the ASEAN market, and analyzing data using a combination of MIT 90’s Framework and IMRA, technopreneurs will have greater success with expanding their businesses.


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How to Cite

Gunawan, A., & Stoffers, J. (2017). Technology-based Business Model for Facing ASEAN Economic Community. Asian Journal of Business and Management, 5(1). Retrieved from

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