New Trends in Greek Financial Environment and Solution Proposed for the Survival and Development of SMEs and Small Business in the Insufferable Economic Inequalities


  • Antonis Zairis New York College in Athens


small businesses, economic inequalities, crisis



            It is actually a fact that almost nothing changed in country of Greece in a spectacular way during the last period of three years; but what really changed for most people in Europe and countries worldwide is the world economic situation and the financial environment in which also Greece is placed. The main causes of this phenomenal situation are considered to be the basic form of liquidity crisis among business, the extreme shrinkage that almost all the economies of various countries faced, the public debts which started to increase in an uncontrollable way having as a result business and civilians to ask for loans so as to cover their daily needs, and the psychology crisis which appeared where civilians in countries started to face an economic recession and politicians started to seek for solutions in problems where in their minds seemed to be unsolved. Inside this insufferable and inauspicious environment, most of commercial business and/or SMEs started to “lose†ground in Greek market, while suffering serious financial problems even for their existence in present and near future time also.

Therefore, the purpose of this paper is to propose to Managers avenues in order to operate competitively and to promote their products and services so as to attract as much customers as possible. The suggestions of this paper are mostly based on secondary data as the specific topic is considered to be a later one and scarce empirical evidence exists.


Author Biography

Antonis Zairis, New York College in Athens

Business Administration, Lecturer



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How to Cite

Zairis, A. (2013). New Trends in Greek Financial Environment and Solution Proposed for the Survival and Development of SMEs and Small Business in the Insufferable Economic Inequalities. Asian Journal of Business and Management, 1(1). Retrieved from