Creating Shared Value Embedded an Inclusive Business Model: A Case Study


  • Nishchapat Nittapaipapon School of Management, Huazhong University of Science and Technology
  • Thithit Atchattabhan School of Management, Huazhong University of Science and Technology


Creating Shared Value, CSV-profit opportunity focused, CSV-altruism focused, Inclusive business model, Agricultural cooperative


The creation of Creating Shared Value (CSV) concept of Porter and Kramer (2011) has disclosed in empirical managerial to both of theoretical research and business practical according to the fact that it has become a concept that could be practiced and expanded. In essence, CSV implementation can initiate and determine from the corporation’s existing resources hence, using existing resource deemed to exemplify effort value. Hence, this study aspires to examine the business model that correspond to CSV concept and would appoint to be prototypical of business success with a case study. This study aims to identify the critical factors for the implementation of an inclusive business model and offers a context for a critical perspective of business and social conditions for adopting CSV business model. Business continues to operate as the CSV-profit opportunity focused simultaneously, contributes the empirical of social value creation to society. The case study evolves the corporation successfully managed and strengthened to the community which it marks by supportive the agricultural cooperative. This pattern is operated with CSV-altruism focused which has become the core element of CSV business model. In the sense, there has been emphasized the elementary of organization culture since it has been cultivated at the beginning of business establishing.



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How to Cite

Nittapaipapon, N., & Atchattabhan, T. (2016). Creating Shared Value Embedded an Inclusive Business Model: A Case Study. Asian Journal of Business and Management, 4(2). Retrieved from




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