Suitability of Low Cost Carrier Business models for the Nigerian Airline Market: A Comparative Analysis

Authors

  • E. G. Okafor Nigerian College of Aviation Technology, Zaria

Keywords:

Low Cost Carrier business model, Southwest Airlines, Ryanair, Nigerian airline market

Abstract

In this study, survey data was used to identify a suitable low cost business model for the Nigerian airline market using a comparative analysis. Distinct operating features of two (2) leading low cost carriers (Southwest Airlines and Ryanair) were used as the basis of the comparative analysis. Sample population of 97 was used in the study, which represented the passengers at the departure hall of Nnamdi Azikwe International Airport in Nigeria. Qualitative analysis was conducted using statistical charts and hypothetical test was carried out using chi-square statistical distribution at 5% confidence level. The results for the study reveals that the Nigerian airline market favours LCC business model. The study further reveals that Nigerian passengers prefer Southwest Airlines’ business model to that of Ryanair. Thus, Southwest Airlines’ business model is more suitable for the Nigerian Airline market when compared to Ryanair’ business model.

References

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• Trade Economics (2014, September 30). Retrieved from http://www.tradingeconomics.com/nigeria/gdp-growth-annual

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Published

2015-06-15

How to Cite

Okafor, E. G. (2015). Suitability of Low Cost Carrier Business models for the Nigerian Airline Market: A Comparative Analysis. Asian Journal of Business and Management, 3(3). Retrieved from https://ajouronline.com/index.php/AJBM/article/view/1932

Issue

Vol. 3 No. 3 (2015): June 2015

Section

Articles

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