Gender Difference in the Motives for the Use of Facebook
Keywords:
Facebook, motives, gender, studentsAbstract
Young people as active users of Facebook risk becoming Facebook addicts, neglecting study and professional development. For successful prevention of Facebook addiction the motives of Facebook use should be studied. Current study aimed at revealing gender differences in the motives for the use of Facebook. 150 female (Group 1) and 150 male (Group 2) university students were asked to rate the importance of each of the given motives on a 6-point Likert scale ranging from 0 (not at all important) to 5 (very important). The total of maximal rate, as well as, percentage of actual rating for each motive was calculated. Gender differences were observed in these motives: Passing time: 35.3% - Group 1, 51 % - Group 2; Making new relationships: 44% - Group 1, 61.2 % - in Group 2; Maintaining contact with friends: 90.5 - Group 1, 80.9% – Group 2; Uploading pictures: 57.7% - Group 1, 35.1% - Group 2. Statistical processing of data obtained confirmed the gender difference in the motives of the use of Facebook: females give preference to contacting existing friends and uploading pictures, while males prefer making new relationships and passing time.
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