The Impact of Consumer’s Perceived Deception on Brand Trust, Brand Affect, and Brand Loyalty: Deceptive Tactics as an Impediment to Consumer Trust. Asian Journal of Business and Management, [S. l.], v. 2, n. 6, 2014. Disponível em: https://ajouronline.com/index.php/AJBM/article/view/1998. Acesso em: 14 mar. 2025.