Female’s Gaze in Idol Drama: A Case Study of My Sunshine
DOI:
https://doi.org/10.24203/ajhss.v5i2.4586Abstract
Croton Media (å…‹é¡¿ä¼ åª’) is a Chinese TV production company noted for its content strategy developed from research studies on digitalization. My Sunshine (何以笙è§é»˜), one of Croton Media’s notable TV series, won a very high rating on terrestrial TV in 2015. It got hundreds of millions views on the first day of its launch on the Internet, breaking the record. Soon after its launch, the web search query for Wallace Chung (钟汉良), one of the leading actors, rose up to the top, beating the most popular Korean stars at that time. In May, a Korean TV station, MBC, acquired the programming rights, adding Korean subtitles, and aired this series, which set a record of being the first Chinese TV series acquired and aired by Korean terrestrial TV stations.
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