CHANG, W.-C. Using Narrative Communication as a Tool for Cultural Products Planning: Conceptual, Theoretical and Model Building. Asian Journal of Business and Management, [S. l.], v. 1, n. 5, 2013. Disponível em: https://ajouronline.com/index.php/AJBM/article/view/585. Acesso em: 21 may. 2022.