LOU, Y.-S.; WANG, L. S.-M. The Parody Attack Ad Influences the Ad Effect: Investigating the Moderating Effect of Need for Humor and Anti-Commercial Consumer Rebellion. Asian Journal of Business and Management, [S. l.], v. 3, n. 1, 2015. Disponível em: https://ajouronline.com/index.php/AJBM/article/view/2174. Acesso em: 3 dec. 2021.