Analysis and Quality Assessment on the Service Customer Case: University Insurgents

Authors

  • Arturo González Torres
  • Claudia Pereyra Quiroz
  • Tonantzi García Olvera
  • Jacqueline Villar Laguna
  • Carlos Boker Hernández
  • Luis F. García Palacios
  • Cynthia Castillo Sánchez
  • Eduardo Poblano Ojinaga

Keywords:

SERVQUAL, Service Quality, Scale SERVQUAL, Customer Service.

Abstract

Today's "quality" is applicable to various areas, quality education, quality in the industry, and therefore, cannot fail to mention the quality of service, the latter being the basis for any business and important indicator of success or failure in organizations. The objective was to evaluate the quality of service provided by the University Insurgentes Campus Tláhuac through the SERVQUAL methodology (quality of service) the results obtained show an overall percentage of 84.55% satisfaction with Quality Level Indicator of 16.85, although the overall service meets customer satisfaction (students), the specific analysis of each dimension (reliability, tangibility, empathy, safety and responsibility) will be the guideline for improvement actions in each work area that increase the level of service quality.

 

References

Babakus, E. Y Boller, G. W. (1992) “An empirical assessment of the SERVQUAL scaleâ€. Journal of Business Research, Vol. 24. pp. 253-268.

Castillo, M. Eduardo. (2005). Escala multidimensional SERVQUAL. Facultad de Ciencias Empresariales. Universidad del Bio-Bio, Chile. Pp. 1-12.

De Salvador, G. (2003). Calidad en servicios educativos: análisis del instrumento SERVQUAL. Rev. Española de Pedagogía. Año LXI. No. 224. pp 77-94

González, Hugo. Escala SERVQUAL. URL: [www.calidad-gestion.com.ar] [Fecha de consulta: 2 de junio 2013] [Hora de consulta 20:00 h]

ISO 9000:2000. Quality management systems- Fundamentals and vocabulary

Parasuraman, A; Zeithaml, V. Y Berry, L. (1988). “SERVQUAL: A Multiple Item Scale for Measuring Consumer Perceptions of Service Qualityâ€. Journal of Retailing. Vol. 64. No. 1. pp. 12-40

Wigodski S., Jacqueline (2003) ¿Qué es SERVQUAL? Medwave. Año III. No. 10.

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Published

2014-04-13

How to Cite

Torres, A. G., Quiroz, C. P., Olvera, T. G., Laguna, J. V., Hernández, C. B., Palacios, L. F. G., Sánchez, C. C., & Ojinaga, E. P. (2014). Analysis and Quality Assessment on the Service Customer Case: University Insurgents. Asian Journal of Business and Management, 2(2). Retrieved from https://ajouronline.com/index.php/AJBM/article/view/985

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