A Study on Experiential Motivation Customer Satisfaction and Re-rent Intention of the Sharing Economy Users

A Case Study of YouBike in Colleges


  • Xiao Qing Wu Department of Applied English, Ming Chuan University, Taiwan
  • Kuo Wei Lin Physical Education Office, National Central University, Taiwan




sharing economy, experiential motivation, customer satisfaction, re-rent intention


From the experience and opinions of YouBike users, this study aims to investigate their experiential motivation, customer satisfaction and re-rent intention. The purposes of the study includes: (a) explore the actual use situation of YouBike in Taiwan colleges; (b) understand the correlation between experiential motivation, customer satisfaction and re-rent intention of YouBike users in Taiwan colleges; (c) understand whether there is a significant influence on experiential motivation, customer satisfaction and re-rent intention of YouBike users in Taiwan colleges. In this study, the questionnaire survey was conducted. The objects were YouBike users on campus in Taiwan. Descriptive analysis, Independent-Sample t test, and Regression Analysis were used as the statistical analysis. All the results were analyzed by SPSS statistical software. The results show that: The majority of YouBike users are the students with regular exercise habits (around one to two times a week); most college students rent YouBike less than 4 times a month and they usually spend less than 4 hours riding YouBike as short-distance transportation. At last, the regression analysis was implemented and revealed that there is a significant correlation between experiential motivation, customer satisfaction, and re-rent intention. Therefore, the better the degree of satisfaction after riding the bike, the more re-rent intention is. At the end, recommendations were made for future improvements.


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How to Cite

Wu, X. Q., & Lin, K. W. (2022). A Study on Experiential Motivation Customer Satisfaction and Re-rent Intention of the Sharing Economy Users: A Case Study of YouBike in Colleges. Asian Journal of Business and Management, 10(5). https://doi.org/10.24203/ajbm.v10i5.7040