The Effect of Entrepreneurship Behavior and Customer Relations on Four Star Hotel Competitiveness: Meditated by Business Strategies
DOI:
https://doi.org/10.24203/ajbm.v10i2.6908Keywords:
The Effect, Entrepreneurship, Behavior, And CustomerAbstract
Among the realm of entrepreneurship study, the entrepreneurial process in tourist sector actors in general is still generally overlooked. The link between tourism and entrepreneurship is a separate subject that is not handled in any way that capitalizes on the natural synergies between the two areas. The purpose of this research is to investigate and analyze the link between entrepreneurial behavior, customer interactions, competitive strategy, and competitiveness. A quantitative method is used in this investigation. There were 138 participants in the study, the researchers employed the complete sampling approach, which involved surveying the entire population. A survey was used to gather data, and a data collection instrument in the form of a questionnaire was used. In order to gain a better understanding of the causal link between factors, the study was supplemented by interviews. Structural Equation Modeling (SEM) is used as an analytical tool in this work. The findings indicate that (1) entrepreneurial behavior has a positive and significant impact on the competitiveness of 4-star hotels; (2) customer relations have a positive and significant impact on the competitiveness of 4-star hotels; (3) competitive strategy has a positive and significant impact on the competitiveness of four-star hotels; and (4) entrepreneurial behavior has a positive and significant impact on the competitiveness of four-star hotels. (7) Competitive tactics for customer interactions have a good and considerable influence on the competitiveness of four-star hotels in Makassar City.
References
. Anser, M. K., Yousaf, Z., Usman, M., & Seemab, Y. (2020). Towards Strategic Business Performance of the Hospitality Sector: Nexus of ICT, E-Marketing and Organizational Readiness. Sustainability, 12(4), 1346.
. Ardani, E., & Harianto, A. (2021). Surviving Strategy of Hospitality Sector in Pandemic Situation. E-Journal of Tourism, 8(1), 77-86.
. Ayeh, J.K., Leung, D., Au, N., & Law, R. (2012). Perceptions and Strategies of Hospitality and Tourism Practitioners on Social Media: An Exploratory Study. In: Fuchs M., Ricci F., Cantoni L. (eds) Information and Communication Technologies in Tourism 2012. Springer, Vienna.
. Breier, M., Kallmuenzer, A., Clauss, T., Gast, J., Kraus, S., & Tiberius, V. (2021). The Role of Business Model Innovation in the Hospitality Industry During the COVID-19 Crisis. International Journal of Hospitality Management, 92(1), 102723.
. Dahles, H., Prabawa, T. S., & Koning, J. (2020). Local Tourism Businesses in Indonesia: A Pathway to Crisis Resilient Development?. Austrian Journal of South-East Asian Studies, 13(1), 17-33.
. Diamantopoulos, A., & Siguaw, J.A. (2000). Introducing LISREL. London: SAGE Publications.
. Ganglmair, A., & Wooliscroft, B. (2016). Diffusion of innovation: The case of ethical tourism behavior. Journal of Business Research, 69(8), 2711–2720.
. Gelbman, A. (2021) Tourist Experience and Innovative Hospitality Management in Different Cities. Sustainability, 13(12), 6578.
. Gomezelj, D. O. (2016). A Systematic Review of Research on Innovation in Hospitality and Tourism. International Journal of Contemporary Hospitality Management, 28(3), 516-558.
. Hasan, M., Musa, C. I., Arismunandar, Azis, M., & Tahir, T. (2020). Positive Psychological Capital, Market Orientation, and Business Performance of Family Business in the Culinary Sector: a Research Study. Economics & Sociology, 13(3), 97-112.
. Kaushal, V., & Srivastava, S. (2021). Hospitality and Tourism Industry amid COVID-19 Pandemic: Perspectives on Challenges and Learnings from India. International Journal of Hospitality Management, 92(1), 102707.
. Kim, E., Tang, L. (Rebecca), & Bosselman, R. (2019). Customer Perceptions of Innovativeness: An Accelerator for Value Co-Creation. Journal of Hospitality & Tourism Research, 43(6), 807-838.
. Maggon, M., & Chaudhry, H. (2018). Exploring Relationships Between Customer Satisfaction and Customer Attitude from Customer Relationship Management Viewpoint: An Empirical Study of Leisure Travellers. FIIB Business Review, 7(1), 57-65.
. Nagar, K., & Rana, S. (2015). Examining Linkages Between Brand Image and Purchase Intention of Green Products: The Moderating Role of Perceived Benefits. FIIB Business Review, 4(2), 63-72.
. Oh, H., & Kim, K. (2017). Customer Satisfaction, Service Quality, and Customer Value: Years 2000-2015. International Journal of Contemporary Hospitality Management, 29(1), 20-29.
. Presenza, A., Abbate, T., Meleddu, M., & Sheehan, L. (2020). Start-up Entrepreneurs’ Personality Traits. An Exploratory Analysis of the Italian Tourism Industry. Current Issues in Tourism, 23(17), 2146-2164.
. Roy, S. (2011). Competitiveness in Service Sector: A Case of Hotel Industry in India. Global Business Review, 12(1), 51-69.
. Scheyvens, R., & Hughes, E. (2019). Can Tourism Help to End Poverty in All its Forms Everywhere”? The Challenge of Tourism Addressing SDG1. Journal of Sustainable Tourism, 27(7), 1061-1079.
. Shasha, Z. T., Geng, Y., Sun, H. P., Musakwa, W., & Sun, L. (2020). Past, Current, and Future Perspectives on Eco-tourism: A Bibliometric Review Between 2001 and 2018. Environmental science and pollution research international, 27(19), 23514-23528.
. Su, X., & Chen, Z. (2017). Embeddedness and Migrant Tourism Entrepreneurs: A Polanyian Perspective. Environment and Planning A: Economy and Space, 49(3), 652-669.
. Williams, A. M., Sánchez, I. R., & Škokić, V. (2021) Innovation, Risk, and Uncertainty: A Study of Tourism Entrepreneurs. Journal of Travel Research, 60(2), 293-311.
. Yachin, J. M. (2019). The Entrepreneur–Opportunity Nexus: Discovering the Forces that Promote Product Innovations in Rural Micro-Tourism Firms. Scandinavian Journal of Hospitality and Tourism 19(1), 47-65.
Downloads
Published
Issue
Section
License
Copyright (c) 2022 Asian Journal of Business and Management
This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.
- Papers must be submitted on the understanding that they have not been published elsewhere (except in the form of an abstract or as part of a published lecture, review, or thesis) and are not currently under consideration by another journal published by any other publisher.
- It is also the authors responsibility to ensure that the articles emanating from a particular source are submitted with the necessary approval.
- The authors warrant that the paper is original and that he/she is the author of the paper, except for material that is clearly identified as to its original source, with permission notices from the copyright owners where required.
- The authors ensure that all the references carefully and they are accurate in the text as well as in the list of references (and vice versa).
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
- The journal/publisher is not responsible for subsequent uses of the work. It is the author's responsibility to bring an infringement action if so desired by the author.
