Emerging Impacts of Smartphone: An Exploratory Study

Authors

  • Chiang-nan Chao st. john's university, new York, usa

DOI:

https://doi.org/10.24203/ajbm.v6i3.5310

Keywords:

mobile commerce, mcommerce, electronic commerce, ecommerce

Abstract

Smartphones has provided their users many niches, particularly for mobile commerce, known as mcommerce. As smartphone penetration around the globe, it has rapidly altered the phone users and the market places, as US mobile devices have penetrated more than 80% of the population in 2017. The average adult daily usage of mobile devices outpaced personal computers for the first time, and the users have conducted more commerce activities on their mobile devices than on their personal computers. As a result, predicted by eMarketer, US mcommerce will be a half of the total ecommerce by 2022. The marketers realize that they can better find their customers on the move, and enable them to better target these customers for their products. This research, through an empirical survey, focuses on the smartphone user behavior. The research results provide some useful insights for marketers in their future marketing endeavors.

Author Biography

Chiang-nan Chao, st. john's university, new York, usa

Chiang-nan Chao, PhD, Professor of Management, earned his MBA from Lamar University, and his Ph.D. in Supply Chain Management and International Business from Arizona State University. His articles, books, book chapters, conference papers, conference presentations, and case studies, etc. have published in many leading journals and conferences, i.e., Journal of World Business, the Journal of Supply Chain Management, the International Journal of Physical Distribution and Logistics Management, the Journal of Strategic Marketing, the Journal of Education for Business, the Industrial Marketing Management, Organizations and People, Journal of Teaching in International Business, etc.

References

Chao, C. (2017). Emergence Impacts of Mobile Commerce: An Exploratory Study, Journal of Management and Strategy, Volume 8, No. 2, pp. 63-70.

Cisco, (2017). Virtual Network Index Report. Retrieve at: http://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/mobile-white-paper-c11-520862.html

Conover, W. J. (1980). Practical Nonparametric Statistics, 2nd ed., New York: John Wiley & Sons, pp. 213-337 & 344-384.

Davis, D., & Cosenza R. M. (1985). Business Research for Decision Making. Boston: Kent Publishing.

eMarketer, (2017), Source: Source: http://www.emarketer.com/Article/Mobile-Account-More-than-Half-of-Digital-Ad-Spending-2015/1012930

Ford, J. B. (2017). What Do We Know about Mobile Media and Marketing? Journal of Advertising Research, Vol. 57, Iss. 3. 1 September 2017. DOI: 10.2501/JAR-2017-032.

Fulgoni, G. M., & Lipsman, A. (2016). The Future of Retail is Mobile, Journal of Advertising Research, Dec 2016, 56 (4) 346-351; DOI: 10.2501/JAR-2016-041

Hamburg, M. (1977). Statistical Analysis for Decision Making. San Diego: Harcourt.

Hsu, C. W., & Yeh, C. C. (2018). Understanding the critical factors for successful M-commerce adoption, International Journal of Mobile Communications, 2018 Vol.16, No.1, pp.50 – 62

https://en.wikipedia.org/wiki/List_of_countries_by_4G_LTE_penetration

http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/

Lin, W. R., Wang, Y. H. & Shih, K. H. (2017). Understanding consumer adoption of mobile commerce and payment behavior: an empirical analysis. International Journal of Mobile Communications, Vol.15, No.6, pp.628 - 654. DOI: 10.1504/IJMC.2017.10005646

Raphaeli, O., Goldstein, A., and Fink, L. (2017). Analyzing online consumer behavior in mobile and PC devices: A novel web usage mining approach, Electronic Commerce Research and Applications, Vol. 26, November-December, pp. 1-12. https://doi.org/10.1016/j.elerap.2017.09.003

SPSSX, Advanced Statistics, 7.5. Chicago, IL: SPSS Inc. 2002.

Statista, 2017. https://www.statista.com/statistics/263441/global-smartphone-shipments-forecast/

Stewart, K & Cunningham, I. (2017). Examining Consumers' Multiplatform Usage And Its Contribution to Their Trust in Advertising--The Impact of the Device on Platform-Use Frequency And Trust in Advertising across Platforms, Journal of Advertising Research, Vol. 57, Iss. 3, 1 September 2017. DOI: 10.2501/JAR-2017-003.

Wikipedia, 2012 http://en.wikipedia.org/wiki/Student's_t-test; Source: http://www-users.cs.umn.edu/~ludford/Stat_Guide/1_Sample_t.htm

Yang, S. & Lee, Y. J. (2017). The Dimensions of M-Interactivity and Their Impacts in the Mobile Commerce Contex, International Journal of Electronic Commerce, Volume 21, Number 4, pp. 548-571.

Downloads

Published

2018-06-25

How to Cite

Chao, C.- nan. (2018). Emerging Impacts of Smartphone: An Exploratory Study. Asian Journal of Business and Management, 6(3). https://doi.org/10.24203/ajbm.v6i3.5310

Issue

Vol. 6 No. 3 (2018): June 2018

Section

Articles

License

  • Papers must be submitted on the understanding that they have not been published elsewhere (except in the form of an abstract or as part of a published lecture, review, or thesis) and are not currently under consideration by another journal published by any other publisher.
  • It is also the authors responsibility to ensure that the articles emanating from a particular source are submitted with the necessary approval.
  • The authors warrant that the paper is original and that he/she is the author of the paper, except for material that is clearly identified as to its original source, with permission notices from the copyright owners where required.
  • The authors ensure that all the references carefully and they are accurate in the text as well as in the list of references (and vice versa).
  • Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  • Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  • Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
  • The journal/publisher is not responsible for subsequent uses of the work. It is the author's responsibility to bring an infringement action if so desired by the author.