A Study on Participation Motivation, Satisfaction, and Leisure Benefit of Road Runner-Case Study of 2016 Taiwan Maoli Road Race

Authors

  • Hsiao-Ming Chang Professor, Department of Kinessiology, Health and Leisure Studies, Chienkuo Technology University
  • Yen-Chen Huang
  • Chin-Lung Chou

Keywords:

Recreational road running, motivation, satisfaction, leisure benefit

Abstract

In this study, used questionnaire surveyed to collect the relevant information on participated in 2016 Miaoli Road Race runners in the Taiwan. The aim purpose is to understand the recreational road race runners in the causal relationship between participation motivation and satisfaction and leisure benefit. A questionnaire surveyed used random sampling method, according to the research data, adopted analysis of descriptive statistics and PLS statistical methods the results showed that: 1. The participation motivation of the road race runners has a positive effect on the participants satisfaction. 2. There is a positive effect of participation motivation and satisfaction on leisure benefits in road race runners. According to the results of the study, this study provides some suggestions for future researchers and the promotion of the road race.

References

Masters, K. S., Ogles, B. M., and Jolton, A. J. The development of an instrument to measure motivation for marathon running: the motivations of marathoners scales (MOMS). Research Quality for Exercise and Sport, 1993, 64:134-43.

Shu, T., Crompton, J. L., and Wilson, V. L. An empirical investigation of the relationships between service quality, satisfaction and behavioral intentions among visitors to a wildlife refuge. Journal of Leisure Research, 2002, 34:1-24.

Theodorakis, N. D., Kaplanidou, K., and Karabaxoglou, I. Effect of event service quality and satisfaction on happiness among runners of a recurring sport event. Leisure Sciences, 2015, 37:87-107.

Chen, L. H., Chen, M. Y., Ye, Y. C., Tung, I. W., Cheng, C. F., and Tung, S.. Perceived service quality and life satisfaction: The mediating role of the actor’s satisfaction-with-event. International Journal of Sports Marketing and Sponsorship, 2012, 13(4): 249-266.

Leitner, M. J., and Leitner, S. F. Leisure enhancement (4th ed). Urbana, IL: Sagamore Publishing, 2012.

Ziegler, S. G. Perceived benefits of marathon running in males and females. Sex Roles, 1991, 25(3):119-127.

Beard, J. G., and Raghed, M. G. Measuring leisure motivation. Journal of Leisure Research, 1983, 15(3): 219-228.

Mahan III, J. E., Seo, W. J., Jordan., J. S., and Funk, D. Exploring the impact of social networking sites on running involvement, running behavior, and social life satisfaction. Sport Management Review, 2015, 18:182-192.

Hulland, J. Use of partial least squares (PLS) in strategic management research: A review of four recent studies. Strategic Management Journal, 1999, 20, 195-204.

Fornell, C., and Larcker, D. F. Evaluating structural equations models with unobservable variables and measurement error. Journal of Marketing Research, 1981, 18(1): 39-50.

Hair, J. F., Black, W. C., Babin, B. J., and Anderson, R. E. Multivariate data analysis (7th ed.). Englewood Cliffs: Prentice Hall, 2010.

Nunnally, J. C., and Bernstein, I. H. Psychometric theory (3rd ed.). New York: McGraw-Hill, 1994.

Venkatesh, V., Thong, J. Y. T., and Xu. Consumer acceptance and use of information technology: Extending the Unified Theory of Acceptance and Use of Technology. 2012, MIS Quarterly, 36(1): 157-178.

Downloads

Published

2017-06-30

How to Cite

Chang, H.-M., Huang, Y.-C., & Chou, C.-L. (2017). A Study on Participation Motivation, Satisfaction, and Leisure Benefit of Road Runner-Case Study of 2016 Taiwan Maoli Road Race. Asian Journal of Business and Management, 5(3). Retrieved from https://ajouronline.com/index.php/AJBM/article/view/4808

Issue

Section

Articles