A Study on Participation Motivation, Satisfaction, and Leisure Benefit of Road Runner-Case Study of 2016 Taiwan Maoli Road Race


  • Hsiao-Ming Chang Professor, Department of Kinessiology, Health and Leisure Studies, Chienkuo Technology University
  • Yen-Chen Huang
  • Chin-Lung Chou


Recreational road running, motivation, satisfaction, leisure benefit


In this study, used questionnaire surveyed to collect the relevant information on participated in 2016 Miaoli Road Race runners in the Taiwan. The aim purpose is to understand the recreational road race runners in the causal relationship between participation motivation and satisfaction and leisure benefit. A questionnaire surveyed used random sampling method, according to the research data, adopted analysis of descriptive statistics and PLS statistical methods the results showed that: 1. The participation motivation of the road race runners has a positive effect on the participants satisfaction. 2. There is a positive effect of participation motivation and satisfaction on leisure benefits in road race runners. According to the results of the study, this study provides some suggestions for future researchers and the promotion of the road race.


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How to Cite

Chang, H.-M., Huang, Y.-C., & Chou, C.-L. (2017). A Study on Participation Motivation, Satisfaction, and Leisure Benefit of Road Runner-Case Study of 2016 Taiwan Maoli Road Race. Asian Journal of Business and Management, 5(3). Retrieved from https://ajouronline.com/index.php/AJBM/article/view/4808