Influence of Organizational Core Competencies on Strategic Product Innovation in Manufacturing Operations


  • Romanus C. Iwuanyanwu Argosy University. Orange, California, USA
  • Kaveh Shamsa Argosy University. Orange, California, USA
  • Bhaskar Raj Sinha National University, San Diego, California, USA


Descriptive statistics, product to market, organizational learning, knowledge management, disruptive innovation, discontinuous innovation, innovation management, stage-gate process.


Since the popularity of core competencies in the 1990s, many organizations have been giving it a serious thought on how to strengthen the internal capabilities of the organization as a veritable asset for competition. The purpose of this research is to examine the influence of organizational core competencies on strategic production innovation in a manufacturing enterprise. Using the data acquired from the manufacturing segment of Transnational Corporation (Transcorp), Plc. in Lagos, Nigeria, Africa, this research, through surveys, examined the influence of organizational core competencies on strategic product innovation. The variables incorporated in this research were mainly perceptional in nature. The design was quantitative in which ninety survey questionnaires were administered to them. The study had two variables, organizational core competencies as the independent variable and strategic product innovation as the dependent variables. Regression analysis was used to determine the correlation between the two variables, independent and dependent. Cronbach’s alpha was also determined in each section of the questionnaires to test the internal reliability of the constructed questionnaires. This research concludes that core competencies and the emphasis on core competencies is essential for any organization that wants to gain a competitive edge in the marketplace. It is an intangible asset of an organization.

Author Biography

Bhaskar Raj Sinha, National University, San Diego, California, USA


Department of Computer Science, Information and Media Systems

School of Engineering and Computing

National University


Walmsley, A. (2008). Lack of strategy is tactical error. Journal of Marketing, 14.

Brydson, D. (2014). Strategic and tactical planning: Understanding the difference. Retrieved from understanding-the-difference

Haid, M; Schroeder-Saulnier, D; Sims, J. & Wang, H. (2010). Organizational effectiveness: discovering how to make it happen. Right Management, Philadelphia: PA.

Chandler, S. (2002). Sears CEO criticized for lack of growth strategy. Knight Ridder Tribune Business news, Washington. Retrieved from ProQuest database.

Hamel, G. (2011). What matters now? Jossy-Bass Business, San Francisco: CA.

Wang, C. L. & Ahmed, P. K. (2007). Dynamic capabilities: a review and research agenda. The International Journal of Management Reviews, 991), 31-51.

Bianca, A. (2014). Different types of business strategies. Retrieved from,

Stephane, G. (1999). Resource-based competition and the new operations strategy. International Journal of Operations & Production management, 19 (2), 125-138.

Gupta, B.; Iyer, L. S. &. Aronson, J. E. (2000). Knowledge management: practices and challenges. Industrial Management & Data Systems, V.100 (1), pp.17 – 21

Rodriguez, D., Patel, R., Bright, A. & Gregory, D. (2002). Developing competency model to promote integrated human resources practices. Human Resources Management, 41(3), 309-324.

Prahalad, C. K. & Hamel, G. (1990). The core competence of the corporation. Harvard Business Review, 68(3), 79-93.

Pankaj, G. (2002). Composition and business strategy in historical perspective. Business History review, 76 (1), 37-74.

Kim, W. C. & Mauborgne, R. (2005). Blue Ocean strategy. How to create uncontested market space and make the competition irrelevant. Harvard Business School Press, Boston, Massachusetts.

Drucker, P. F. (1993). Post-Capitalism Society. Harper Business, New York: NY.

Drucker, P. F. (1985). Management (Rev. Ed.). Harper Collins Publishers. New York: NY.

Drucker, P. F. (2006). The practice of management (First Collins Edition). Collins Publishers. New York: NY.

Fahey, L. 7 Randall, R. M. (2001). Portable MBA in strategy (2nd.ed.). John Wiley & Sons, Inc. New York: NY

Marcus, A. A. (2011). Management strategy: Achieving sustained competitive advantage (2nd Ed.). McGraw-Hill Publishing Company, New York: NY.

Mitreanu, C. (2006). Is strategy a bad word? MIT Sloan Management Review. 47 (2).

Fred, L. & Adrian, S. (1997). Capturing value in five moves of less: The new game of business. Journal of Strategic and Leadership, 25 (1), 5-11.

Teece, D. J.; Pisano, G. & Schuen, A. (1992). Dynamic capabilities and strategic management. Mimeo, Hass School of Business, University of California, Berkeley, CA.

Schumpeter, J. A. (1934). The theory of economic development. Harvard University Press, Cambridge: Massachusetts.

Schumpeter, J. A. (2005). Capitalism, socialism and democracy (6th.ed.). Routledge: London.

Hall, R. (1992). Strategic analysis of intangible resources. Strategic Management Journal, 13(2), 135-144.

Creswell, J.W. (2009). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (3rd Ed.). Thousand Oaks, CA: SAGE Publications.

Alreck, P. I. & Settle, R. B. (2004). The survey research handbook 3rd.ed.). McGraw-Hill Publications, New York, NY.

Statistics Glossary (2013). Sampling technique. Retrieved from,

Trochims, W. M. K. (2006). Research Methods. Cornel University. Retrieved from

Murray, J. (2013). Likert data: what to use, parametric or non-parametric. International Journal of Business and Social Science, 4(11), 258-264.

Bannon, Jr., W. M. (2013). The 7 steps of data analysis: A manual for conducting quantitative research study: Stats Whisperer Press: Brooklyn: N.Y.

Dallal, G. E. (2000). How to read the output from simple linear regression analysis. Retrieved from

Kiechel, W. (2010). The lords of strategy. Harvard Business Press, Massachusetts: Boston.

Chandler, A. (1962). Strategy and structure: chapters in the history of industrial enterprise, Doubleday Publishing, New York: NY.

Porter, M. (1980). Competitive Advantage. Free Press, New York: NY.

Porter, M. (1996). What is strategy? Harvard Business Review, 11, 61-78.

Mintzberg, H., Ahlstrand, B. & Lampel, J. (1998). Strategy safari: A guide tour through the wilds of strategic management. The Free Press, New York, NY.

Rumelt, R. P., Schendel, D. E. & Teece, D. J. (1994). Fundamental issues with strategy. Harvard Business School Press, Boston: MA.

Rumelt, R. P. (1984). Toward a strategic theory of the firm. Competitive strategic management, Prentice Hall, Englewood Cliffs: NJ.

Rumelt, R. P. (2011). Good strategy/bad strategy. Crown Business Publishing, New York, NY.




How to Cite

Iwuanyanwu, R. C., Shamsa, K., & Sinha, B. R. (2016). Influence of Organizational Core Competencies on Strategic Product Innovation in Manufacturing Operations. Asian Journal of Business and Management, 4(1). Retrieved from