The Extension of the Theory of Planned Behavior to Predict the Use of Public Transport

Authors

  • Chih-Hsuan Huang Department of Business Administration, Tunghai University
  • Wei-Che Hsu Department of Business Administration, Tunghai University
  • Kai-I Huang Department of Business Administration, Tunghai University
  • Sue-Ming Hsu Department of Business Administration, Tunghai University
  • Yi-Chun Huang Department of Business Administration, National Kaohsiung University of Applied Science

Keywords:

Consumer Environmental Behavior, Theory of Planned Behavior, Self-Determined Motivation, Public Transport

Abstract

This paper is aimed to develop a predictive model of consumer behavior in synthesizing the theory of planned behavior and consumer motivation. The influence of self-determination on the relationship between normative components and behavioral intentions was investigated, which represent the integration of the Theory of Planned Behavior (TPB) and the Self-Determination Theory (SDT), to provide a comprehensive understanding of the effects of intrinsically-based and extrinsically-based motivation on behavioral intentions. A total of 520 valid questionnaires in the context of public transport were used for the statistical analysis. The results showed that attitudes, perceived behavioral control and personal norms were significant indicators to predict the use of public transport, respectively. The findings also highlighted that the environmental behavior of consumers with high levels of self-determination was significantly predicted by personal norms.

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Published

2015-10-30

How to Cite

Huang, C.-H., Hsu, W.-C., Huang, K.-I., Hsu, S.-M., & Huang, Y.-C. (2015). The Extension of the Theory of Planned Behavior to Predict the Use of Public Transport. Asian Journal of Business and Management, 3(5). Retrieved from https://ajouronline.com/index.php/AJBM/article/view/3021

Issue

Vol. 3 No. 5 (2015): October 2015

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