Enhancing Entrepreneurship and Employment : Creativity And Constraints
Keywords:creativity, constraints, entrepreneurship
Over several decades significant change in economic has occurres in several countries, especially in Asia. Entrepreneurship has become an important issue to foster employment in economic development. The same phenomenon happened in Bandung as one of the cities in Indonesia, which is recognized as one of the creative cities in Southeast Asia in 2007 and 2011. Young entrepreneurs are classified a creative group that occupies 60% of the total population. How young entrepreneurs cope the constraints and several factors that trigger their creativity is the focus of this study. This research was conducted with qualitative methods using in-depth interviews and focus group discussion. Six factors of Moeranâ€™s theory of creativity is used as framework to see what factors play significant role in several creative industries observed. Thirteen young entrepreneurs representing six creative industries were observed and interviewed. Findings from interviews were discussed in the focus group with four experts. The research results showed consistency with Moeran theory, with one additional factor as uniqueness of Bandung.
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