Enhancing Entrepreneurship and Employment : Creativity And Constraints


  • Elvy Maria Manurung Parahyangan Catholic University (UNPAR)
  • Inge Barlian
  • Catharina Badra Nawangpalupi


creativity, constraints, entrepreneurship


Over several decades significant change in economic has occurres in several countries, especially in Asia. Entrepreneurship has become an important issue to foster employment in economic development. The same phenomenon happened in Bandung as one of the cities in Indonesia, which is recognized as one of the creative cities in Southeast Asia in 2007 and 2011. Young entrepreneurs are classified a creative group that occupies 60% of the total population. How young entrepreneurs cope the constraints and several factors that trigger their creativity is the focus of this study. This research was conducted with qualitative methods using in-depth interviews and focus group discussion. Six factors of Moeran’s theory of creativity is used as framework to see what factors play significant role in several creative industries observed. Thirteen young entrepreneurs representing six creative industries were observed and interviewed. Findings from interviews were discussed in the focus group with four experts. The research results showed consistency with Moeran theory, with one additional factor as uniqueness of Bandung.


• Baker, K., 2008, “Fostering a Global Spirit of Youth Enterpriseâ€, Preparatory Briefing of the Global Forum on Youth Entrepreneurship.

• Bell J., et al., 2004, “Small Firm Internationalization & Business Strategy: An Exploratory Study of ‘Knowledge-Intensive’ and ‘Traditional’ Firm in UKâ€, International Small Business Journal, SAGE.

• Dash, M. and Kaur, K., 2012, “Youth Entrepreneurship as a Way of Boosting Indian Economic Competitiveness : A Study of Orissaâ€, International Review of Management and Marketing, Vol.2 No.1

• Howkins J., 2001, The Creative Economy: How People Make Money from Ideas, Penguin, London.

• Ministry of Trade Republic of Indonesia, Indonesia Planning of Creative Economy Development [Rencana Pengembangan Ekonomi Kreatif Indonesia 2009 – 2025], Jakarta.

• Ministry of Trade Republic of Indonesia, Indonesia Creative Industries Study [Studi Industri Kreatif Indonesia 2009], Jakarta.

• Moeran B., 2011, “Perspectives in Business Anthropology: Cultural Production, Creativity and Constraintsâ€, International Journal of Business Anthropology Vol. 2 (1)


• Simatupang T., 2007, “Creative Economy Wave [Gelombang Ekonomi Kreatif]â€, Pikiran Rakyat, Agustus 1, 2007, p.20. Kompas, 13 Januari 2013.




How to Cite

Manurung, E. M., Barlian, I., & Nawangpalupi, C. B. (2014). Enhancing Entrepreneurship and Employment : Creativity And Constraints. Asian Journal of Business and Management, 2(6). Retrieved from https://ajouronline.com/index.php/AJBM/article/view/2105