Practical Innovation, Entrepreneurship, & Leadership for Technology, Business, & Engineering Professionals
Keywords:Innovation, Entrepreneurship, Leadership
Corporations want to enhance the creativity of their employees. We innovate to find solutions to existing problems. Employees will be motivated to pursue their ideas, especially when the potential for recognition exists. Brainstorming helps generate more ideas and group interaction facilitates creativity. Creative products are often the source of profits and help survival for an organization. This is why industry invests substantial parts of their profit in research and development for new products.
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