Strategic Accounting as a Competitiveness Factor of Globalized Marketing Companies

Authors

  • Edson Pacheco Paladini Universidade Federal de Santa Catarina
  • Claudio Nogas Programa de Pós-graduação da Universidade Federal de Santa Catarina

Keywords:

Information Systems, Strategic Accounting, Competitiveness

Abstract

This work aims to contribute to the study of information systems that are appropriate to the new business paradigms in force. In an uncertain economic outlook and consequently of great instability, organizations need to get used to the analysis of its management using tools that are often not available in a systematic and structured. In this model information system that integrates the analysis of internal and external environment to the organization, called this work “Strategic Accountingâ€. We consider that information stimulates the creation of wealth and the consequence is that a competitive factor of great importance becomes effective use of information.

Author Biographies

Edson Pacheco Paladini, Universidade Federal de Santa Catarina

Professor of Production Engineering Area.

Claudio Nogas, Programa de Pós-graduação da Universidade Federal de Santa Catarina

Aluno de pós-graduação do Programa de Pós-graduação da Universidade Federal de Santa Catarina

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Published

2013-08-30

How to Cite

Paladini, E. P., & Nogas, C. (2013). Strategic Accounting as a Competitiveness Factor of Globalized Marketing Companies. Asian Journal of Business and Management, 1(3). Retrieved from https://ajouronline.com/index.php/AJBM/article/view/343

Issue

Vol. 1 No. 3 (2013): August 2013

Section

Articles

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