Study of Consumer Education in Bogor, Indonesia

Authors

  • Megawati Simanjuntak Department of Family and Consumer Sciences Faculty of Human Ecology Bogor Agricultural University Indonesia
  • Siti Amanah
  • Herien Puspitawati
  • Pang S. Asngari

Keywords:

cosmopoliteness, consumer education, demographics, socio-economic

Abstract

Consumer education leads to better consumer decisions mainly regarding with consumers’ right and compulsory. The purpose of this study was to analyze the effect of demografi, socio-economic and cosmopoliteness characteristics on the intensity of consumer education. This research applied the survey method that took place in eight villages of four sub districts of district and city of Bogor. Respondents were 320 housewifes. The statistical analysis used independent sample t - test, and multiple linear regression. The study concluded that between urban and rural areas, demographic characteristics (age and family size) did not significantly differ, whereas socio-economic characteristics (income and education) and cosmopoliteness were significantly differ.  In term of the intensity of consumer education, the frequency and media of consumer education were significantly different, while the clarity of the material of consumer education was not significantly different. In general, respondents with higher education levels and more cosmopolite would increase the intensity of consumer education either on the frequency, the media and the clarity of materials of consumer education. Otherwise, the higher familiy members would reduced the clarity of consumer education materials. The younger respondents, would increase the intensity of consumer education.

Author Biography

Megawati Simanjuntak, Department of Family and Consumer Sciences Faculty of Human Ecology Bogor Agricultural University Indonesia

Department of Family and Consumer Sciences Faculty of Human Ecology Bogor Agricultural University Indonesia

References

Ageing Agendas, “Summary of the Outcomes of Consumer Testing of ASFA Super Choicesâ€, Ageing Agendas, Sydney, 2000.

Agriculture and Agri-Food Canada, “The urban Chinese consumer: behavior, attitudes, and perception toward food productsâ€, International Market Bureau, 2010. Retrieved October 18, 2013 from http://www.gov.mb.ca/agriculture/ statistics/ agrifood/china_consumer_report_en.pdf.

Australian Securities and Investments Commission. 2001. Consumer Education Strategy 2001–2004. Retrieved January, 10, 2013 from http://www.asic.gov.au/asic/pdflib.nsf.

Commonwealth of Australia, “Education and training for consumer Participation in health careâ€, Prepared by Global Learning Services Pty Ltd for the Consumer Focus Collaboration. A Consumer Focus Collaboration publication, 2000.

Delanty G. 2006. “The cosmopolitan imagination: critical cosmopolitanism and social theory.†The british journal of sociology 57(1): 25-47.

Deshpande, R, “Performance companiesâ€, International Journal of Medical Marketing, Vol. 2 No. 3, pp. 225-32, 2002.

Ekanem, E., Mafuyai-Ekanem, M., Tegegne, F., Muhammad, S., Singh, S, “Consumer Trust in Extension as a Source of Biotech Food Informationâ€, February 2006 // Volume 44 // Number 1 // Research in Brief // 1RIB2, 2006.

Figueiredo, B., Cayla, J, “Cosmopolitan Transculturesâ€, ANZMAC 2010, Retrieved July, 20, 2014 from: http://www.anzmac.org/ conference_archive/2010/pdf/anzmac10 Final00168.pdf

Flowers, R., Chodkiewicz, A., Yasukawa, K., McEwen, C., Ng, D., Stanton, N., Johnston, B., “What Is Effective Consumer Education? A literature reviewâ€, Sydney Centre for Popular Education. 2001.

Hunter, G.L., Harrison, T., Waite, K., “The dimensions of consumer empowerment. In Enhancing Knowledge Development in Marketingâ€, AMA Educators' Proceedings, 17, 2007-2008, 2006.

Jarva, V, “Consumer education and everyday futures workâ€, Carrer Ramon y Cajal 12 1/2, 17230 Palamos (Girona), Spain, 2011, Retrieved September, 14, 2012 from www.elsevier.com/locate/futures. V. Jarva / Futures 43 (2011) 99–111.

Knights, C, “Educating tomorrow’s consumers today: an introduction to consumer educationâ€, Consumer international: Office for Developed and Transition Economies, 2000, Retrieved November, 20, 2013 from http://www.consumerinternational.org/media.

Kotler, P, “Marketing Management in Indonesiaâ€, Jakarta (ID) : Salemba 4, 2001.

Leeuwis, C, “ Communication for Rural Innovation: Rethinking Agricultural Extensionâ€, John Wiley & Sons, 2006.

Lyon, P., Kinney, D., Colquhoun, A, “Experience, change and vulnerability: consumer education for older people revisitedâ€, International Journal of Consumer Studies, 26, 178–187, 2002.

McGregor, S.L.T., “Sustainable consumer empowerment through critical consumer education: a typology of consumer education approachesâ€, International Journal of Consumer Studies 29 (5) 437–447. p. 9, 2005.

McGregor, S.L.T., “Reorienting consumer education using social learning theory: sustainable development via authentic consumer pedagogyâ€, International Journal of Consumer Studies 33 (2009) 258–266, Blackwell Publishing Ltd, 2009

McGregor, S.L.T., “Transdisciplinary consumption. Integral Review: A Transdisciplinary and Transcultural Journalâ€, pages forthcoming, 2013.

McNeal J. “Children as Consumers: Insights and Implicationsâ€, Lexington (US) : Lexington Books, 1987.

Organisation for Economic Operation and Development, “Promoting Consumer Education : Trends, Policies and good practicesâ€, 2009, Retrieved January, 6, 2014 from http://www.scribd.com/doc/37376811/Promoting-Consumer-Education-Trends-Policies-and-Good-Practices.

Osei, M.J., Lawer, D.R., Aidoo, R, “Consumers’ use and understanding of food label information and effect on their purchasing decision in Ghana: A case study of Kumasi Metropolisâ€, Asian Journal of Agriculture and Rural Development. 2(3):351-365, 2012.

Prinsloo, N., Merwe, D.V., Bosman, M., Erasmus, A, “A critical review of the significance of food labeling during consumer decision makingâ€, Journal of Family Ecology and Consumer Sciences, 2012.

Purutcuoglu, E., Bayraktar, M, “Investigating the need for consumer education among Turkish secondary school studentsâ€, International Journal of Consumer Studies, 28, 5, November 2004, pp 443–453, 2005.

Puspitasari, C.D., “The Increase of Awareness of Consumer Rights For Food Products to Achieve Consumer Independenceâ€, 2010. Retrieved March, 4, 2012 from http://eprints.uny.ac.id/4054/1/ Perlindungan_Konsumen-DIPA.pdf.

Ritters, K, “Consumer Education in the UKâ€, Trading Standards Institute, Essex, 2003.

Robertson, R, “Glocalization: Time-space and homogeneity-heterogeneityâ€, In Featherstone M, Lash S, Robertson R. (Eds.). Global modernities. Sage, London, pp. 25-44, 1995.

Roger, E.M., Shoemaker, F.F., “Communication of Inovations. A Cross Cultural Approachâ€, New York (US) : a Division of The Macmillan Company, 1971.

Roling, N.G, Engel, P.G.H, The development of the concept of agricultural knowledge and information systems (AKIS): Implications for extension, Elsevier Science Publishers, Amsterdam, 1999.

Sandlin, J.A., “More Than Technical Skills: Consumer Education and a Critical Pedagogy of Consumptionâ€, The Journal of Consumer Education, Vol. 22 2004/2005, 2004.

Setiadi, N.J, “Consumer Behavior: Contemporary Perspectives on Motives, Goals, and Consumer Desireâ€, Jakarta (ID) : Kencana Media, 2010.

Solomon, M.R., “Conquering Consumerspace: Marketing Strategies for A Branded Worldâ€, New York (US): AMACOM, 2003.

Sudaryatmo, “Understanding Your Rights as a Consumer. Jakarta (ID): Lembaga Consumer Jakarta, 2004.

Sugarda, T.D., Sudarmanto, Sumintaredja, S, “Agricultural extensionâ€, Jakarta (ID): Sinartani Development Foundation, 2001.

Sumarwan, U, “Consumer Behavior: Theory and Practice in Marketingâ€, Jakarta (ID) : Ghalia Indonesia, 2011.

Sumiyati, S., Fatmasari, R., “Consumers Foundation’s Role in Providing Protection to Consumersâ€, Pena Wiyata. Jurdik & Hum. No.9 V, September 2006.

Wells, J., Atherton, M., “Consumer education: Learning for lifeâ€, Consumer 21 Consumers International, pp. 15-20, 1998.

Wiklander, J, “Determinants of Women’s Empowerment in Rural India : an Intra-Household Studyâ€, Department of Economics. Master’s Thesis, 2010.

Yumi, “The effectiveness of Participatory Extension Community Development Efforts in Community Forest Management (Case in the Sumber Alam Village and Sungai Langka Village, Mount Betong, Lampung Province)", [Thesis], Bogor: Graduate School, Bogor Agricultural University, 2002.

Downloads

Published

2014-10-15

How to Cite

Simanjuntak, M., Amanah, S., Puspitawati, H., & Asngari, P. S. (2014). Study of Consumer Education in Bogor, Indonesia. Asian Journal of Business and Management, 2(5). Retrieved from https://ajouronline.com/index.php/AJBM/article/view/1634