How Shop Environment Including Layout and Music can Out-power the Price of Items Sold?

Authors

  • Beatrice Ng Miin Wei Center of Southern New Hampshire University Programs HELP College of Arts and Technology, Kuala Lumpur
  • Rashad Yazdanifard

Keywords:

shop environment, layout, music and price of items

Abstract

Music can become a very powerful marketing tool if used in the right way and at the right time. This is why in this paper we will be looking at how music can influence one’s purchasing behaviour. This is because music is able to influence one’s mood. Furthermore there are some benefits to playing music in stores.  Plus there are certain types of music for certain target market and in this paper, it will be revealed which type of market prefers what type of music. Also the age of the customer and the type of music being played in the store also has a relationship. Music can also lead to an increase in one’s sales level. The type of music is important and so are the tempo, pitch and volume of the music. Besides that, the store environment that includes a couple of features like the light and color of the store is rather important. Not to forget the layout of the store. The store environment and layout also plays a part in attracting and making sales for the store.

 

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Published

2014-04-25

How to Cite

Wei, B. N. M., & Yazdanifard, R. (2014). How Shop Environment Including Layout and Music can Out-power the Price of Items Sold?. Asian Journal of Business and Management, 2(2). Retrieved from https://ajouronline.com/index.php/AJBM/article/view/1178

Issue

Vol. 2 No. 2 (2014): April 2014

Section

Articles

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